Which statement about cannibalization is true? 1. Cannibalization always results in a lower profit 2. Cannibalization can
Fantastic news! We've Found the answer you've been seeking!
Question:
Which statement about cannibalization is true?
1. Cannibalization always results in a lower profit
2. Cannibalization can result in a higher or lower profit depending on many factors such as sales volume and profit margin of each product.
3. Cannibalization always results in a higher profit
4. Marketing managers cannot do anything about cannibalization.
Expert Answer:
Related Book For 
Posted Date:
