Question: Which statement about cannibalization is true? 1. Cannibalization always results in a lower profit 2. Cannibalization can result in a higher or lower profit depending

Which statement about cannibalization is true?

1. Cannibalization always results in a lower profit

2. Cannibalization can result in a higher or lower profit depending on many factors such as sales volume and profit margin of each product.

3. Cannibalization always results in a higher profit

4. Marketing managers cannot do anything about cannibalization.

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