Which statement about direct-mail advertising is most likely true? Multiple Choice Direct mail as a form of advertising is used only by small firms. Most companies need huge budgets to advertise with direct mail. Increasing postage rates have led to a sharp decrease in direct-mail advertising. E-mail is not considered a direct marketing tool. Direct mail is typically targeted to the advertiser's best prospects. Elizabeth was watching the nightly news during December and kept seeing the same GMC commercial where the husband buys his wife an SUV, but she wants the truck he bought for himself. From Thanksgiving until the New Year, Elizabeth feels like she's seen the commercial hundreds of times. What term do media people use when the message becomes an irritation? Multiple Choice effective reach annoyance share response curve effective frequency wearout