Question: Which statement about direct - mail advertising is most likely true? Multiple Choice Direct - mail advertising offers firms the most direct path to desired

Which statement about direct-mail advertising is most likely true?
Multiple Choice
Direct-mail advertising offers firms the most direct path to desired customers.
Spending on direct mail has sharply declined due to rising postage rates.
Direct-mail advertising is the top-ranked advertising medium used today.
Direct-mail advertising is too costly for most local retail businesses.
Business reply mail is the most common form of direct-mail advertising.
Which statement about direct-mail advertising is most likely true? Multiple Choice

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