Question: Which statement about marketing channels is true? Multiple choice question. IMC combines the channels so that together they exceed the total of the individual channels.

Which statement about marketing channels is true?
Multiple choice question.
IMC combines the channels so that together they exceed the total of the individual channels.
The number of available IMC channels is shrinking as marketers switch to new media.
New media channel options are overall better and more effective than traditional marketing channels.
Reaching the right audience through marketing channels is becoming easier.

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