Question: Which statement about marketing channels is true? Reaching the right audience through marketing channels is becoming easier. The number of available IMC channels is shrinking
Which statement about marketing channels is true?
Reaching the right audience through marketing channels is becoming easier.
The number of available IMC channels is shrinking as marketers switch to new media.
IMC combines the channels so that together they exceed the total of the individual channels.
New media channel options are overall better and more effective than traditional marketing channels.
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