Which statement about relationship marketing is most accurate?

Multiple Choice

The service encounter represents an opportunity to develop social bonds with customers.

The number of encounters in a service experience should always be the same.

A major customer benefit of relationship marketing is a reduction in the price that is paid for the services an organization renders.

An after$-$holiday sale is a good incentive to create a loyal customer relationship.

The purpose of relationship marketing is to benefit the customer, not the organization.