Which statement about the target marketing process is accurate?

The target marketing process begins with determining the availability of advertising resources.

To perform the target marketing process correctly, an advertiser must select only one target market.

The first step in the target marketing process is to develop primary demand in a target market.

The target marketing process solely determines the budget of a company's advertising activities.

The first step in target marketing is to assess which of the newly created segments offer the greatest profit potential.