Question: Which statement accurately describes publicity? Multiple Choice Publicity is completely free. All publicity is good for the company being publicized. Publicity need not be newsworthy

Which statement accurately describes publicity?
Multiple Choice
Publicity is completely free.
All publicity is good for the company being publicized.
Publicity need not be newsworthy to be effective or to attract media attention.
When publicity is run, the media bills the organization for the space or time.
Publicity has a good return on investment compared to other communications activities.
Which statement accurately describes publicity? Multiple Choice Publicity is completely free.

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