Question: Which statement accurately describes publicity? Multiple Choice 5 4 Publicity has a good return on investment compared to other communications activities. When publicity is run,

Which statement accurately describes publicity?
Multiple Choice
54
Publicity has a good return on investment compared to other communications activities.
When publicity is run, the media bills the organization for the space or time.
All publicity is good for the company being publicized.
Publicity need not be newsworthy to be effective or to attract media attention.
Publicity is completely free,
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Which statement accurately describes publicity? Multiple Choice 54 Publicity has a

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