Which statement below is false?

A pull strategy gets consumers to

pull the product into the supply chain

by demanding it$.$

One of the things media planners

need to decide is which medium to

select.

A push strategy is designed to

increase demand by focusing on

wholesalers, distributors, or sales

people.

Product$-$focused ads inform,

persuade, and remind consumers

about issues related to places,

politics, an industry, or a particular

corporation.