Question: Which statement below most accurately describes the term integrated marketing communication? Software that gathers and analyzes information about customer interactions with all the employees of

Which statement below most accurately describes the term "integrated marketing communication"?
Software that gathers and analyzes information about customer interactions with all the employees of a company
Utilizing publicity to gain social media popularity
How a company follows a customer through all of their internet behaviors to see the best way to market to them
Utilizing various promotional tools in a coordinated and consistent manner
Which statement below most accurately describes the term "integrated marketing communication"?

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