Which statement best characterizes the difference between consumer buyer needs and business buyer needs? Consumer buyer needs are primarily situational in nature and, unlike business buyer needs, cannot be predicted with any degree of accuracy. While both consumer and business buyers are influenced by the same needs, the business buyer must also satisfy the needs and requirements of the organization. Business buyer needs are primarily functional in nature and therefore simpler to understand than consumer buyer needs. Psychological needs rarely influence business buyers while consumers focus primarily on them