Which statement best characterizes the relationship between needs, behavior, and customer value? a. Behavior drives needs, and

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Which statement best characterizes the relationship between needs, behavior, and customer value?

a. Behavior drives needs, and needs drive value.

b. Needs and behavior drive value.

c. Behavior drives value, and value drives needs.

d. Needs drive behavior, and behavior drives value.

Related Book For answer-question

Transportation A Global Supply Chain Perspective

ISBN: 9781337406642

9th Edition

Authors: Robert A. Novack, Brian Gibson, Yoshinori Suzuki, John J. Coyle

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Posted Date: Jan 16, 2023 01:40 AM

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Which statement best characterizes the relationship between needs, behavior, and customer value? a. Behavior drives needs, and

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Transportation A Global Supply Chain Perspective

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