Question: Which statement best characterizes the relationship between needs, behavior, and customer value? a. Behavior drives needs, and needs drive value. b. Needs and behavior drive

Which statement best characterizes the relationship between needs, behavior, and customer value?


a. Behavior drives needs, and needs drive value.


b. Needs and behavior drive value.


c. Behavior drives value, and value drives needs.


d. Needs drive behavior, and behavior drives value.

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