Question: Which statement best describes loyalty programs? a . They reward customers for making one - time purchases. b . They provide information about customers and

Which statement best describes loyalty programs?
a. They reward customers for making one-time purchases.
b. They provide information about customers and shopping trends.
c. They lead to increase in cost whenever a customer is retained.
d. They aim at achieving short-term results that benefit a company and not its customers.

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