Question: Which statement best describes reference groups? Question 3 options: a ) A person can belong to only one reference group. b ) Reference groups have

Which statement best describes reference groups?
Question 3 options:
a)
A person can belong to only one reference group.
b)
Reference groups have strong influence on all brands and product purchases.
c)
Reference groups serve as information sources and influence perceptions.
d)
Reference groups stimulate, but do not constrain, consumption behaviour.

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