Question: Which statement best describes reference groups? Question 3 options: a ) A person can belong to only one reference group. b ) Reference groups have
Which statement best describes reference groups?
Question options:
a
A person can belong to only one reference group.
b
Reference groups have strong influence on all brands and product purchases.
c
Reference groups serve as information sources and influence perceptions.
d
Reference groups stimulate, but do not constrain, consumption behaviour.
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