Question: hich statement best describes reference groups? a . Reference groups serve as information sources and influence perceptions. b . A person can belong to only

hich statement best describes reference groups?
a.
Reference groups serve as information sources and influence perceptions.
b.
A person can belong to only one reference group.
c.
Reference groups stimulate, but do not constrain, consumption behaviour.
d.
Reference groups have strong influence on all brands and product purchases.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!