Which statement best explains the $$marketing concept$?$

Multiple Choice

A firm$$s main emphasis should be on the efficient utilization of its resources.

A company$$s chief executive should have prior experience as a marketing manager.

All of a firm$$s activities and resources should be focused on fulfilling the needs of its customers while making a profit.

Firms today should spend more money on marketing than they have in the past.

A firm should always attempt to give customers what they need, regardless of the cost involved.