Question: Which statement concerning value pricing is false? Multiple Choice Companies using value pricing deliver on their promises. Value pricing means using the lowest prices. Value

Which statement concerning value pricing is false?
Multiple Choice
Companies using value pricing deliver on their promises.
Value pricing means using the lowest prices.
Value pricing tries to build customer loyalty.
The focus of value pricing is on the customer's requirementsand the whole strategy.
Value pricing involves setting a fair price level for a marketing mix that meets customers' needs.

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