Question: Which statement is false? 9: O A. Core customer value means the actual product plus other supporting features such as warranty, credit, delivery, installation, and

Which statement is false? 9: O A. Core customer

Which statement is false? 9: O A. Core customer value means the actual product plus other supporting features such as warranty, credit, delivery, installation, and repair service. B. Consumer products are products and services for personal consumption. OC. Capital items are industrial products that aid in the buyer's production or operations. D. Brand equity means the differential effect that knowing the brand name has on customer response to the product or its marketing. O E. Brand extensions mean using existing brand names for new product categories

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