Services Case Study

Choose a local business that provides a service.You could choose a business in any industry: IT, consulting, transportation, events, entertainment, maintenance, financial services, professional services, logistics, wellness, etc.

Describe the product and service offering of the company.

Core customer value:

• Need
• Benefit

Actual product

• Features
• Design
• Packaging
• Quality level
• Brand Name

Augmented Product:

• After-sale service
• Warranty
• Product support
• Delivery and credit

How would you classify the products and services offered by the company - convenience, shopping, specialty or unsought?Explain.

Type of consumer product:

Marketing considerations:

• Customer buying behavior
• Price distribution
• Promotion

Explain the four characteristics of services - intangibility, inseparability, variability, and perishability - using the company as an example.

Characteristic: Explanation: Example:

Intangibility:

Inseparability:

Variability:

Perishability:

How does the company use their marketing initiatives to overcome the problems of intangibility, inseparability, variability, and perishability? Where you can, use the company's website to provide specific examples.

Characteristic: Market Recommendation: Example:

Intangibility:

Inseparability:

Variability:

Perishability:

Please use Real Canadian Superstore as the local business