Which statement is not true regarding the search process.

Educated people tend to search less than others

internal search always occurs first

people who have some knowledge about a product category but need additional information spend the most time on external search

when a product need is important to a consumer, then they will engage in more search

Which is an accurate statement about the influence of communication infrastructures on commerce?

The telegraph had a greater effect on commerce as compared to the Internet or mobile phones.

The invention of television had no influence on commerce compared to the invention of the telegraph.

Businesses that retain tried and true practices in the face of new technology tend to flourish.

Each new communications technology has spawned new business models.

Improvements in communication usually cause a temporary decline in trade.