Question: Which statement is true about servitization? a. Firms that servitize move closer to customers by expanding their operations to include more interaction with customers. b.

Which statement is true about servitization?

a.

Firms that servitize move closer to customers by expanding their operations to include more interaction with customers.

b.

With servitization, the firm moves forward in the supply chain to not only provide products but to also help customers with the use of the products.
c.

Under servitization a firm moves backward in the supply chain and the customer returns help the firm to better understand the use of their products.

d.

Both a and b

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