Question: Which statement is true about the customer - initiated communication process? Multiple Choice The marketer targets more of its promotion effort at specific individuals who

Which statement is true about the customer-initiated communication process?
Multiple Choice
The marketer targets more of its promotion effort at specific individuals who respond directly.
A firm relies on a CRM database to target specific prospects.
A customer initiates the communication process with a decision to search for information in a particular message channel.
A seller initiates the communication process with a decision to search for information in a particular message channel.
There is a transfer of information from higher-level management to entry-level workers.

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