Question: Which statement is true of a campaign theme? Multiple Choice A campaign theme is also called a creative contract. A campaign theme is also called

Which statement is true of a campaign theme?
Multiple Choice
A campaign theme is also called a creative contract.
A campaign theme is also called a creative blueprint.
It is usually expressed through an extensive brief that covers several topics.
It is the central message that will be communicated in all advertising activities.
It is always created with the intention of being used for a short time period.
Which statement is true of a campaign theme? Multiple Choice A

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