Question: Which statement is true of database marketing? a . It works by utilizing information that can be found outside the organizational database. b . It

Which statement is true of database marketing?
a. It works by utilizing information that can be found outside the organizational database.
b. It allows an organization to resist changes in the narketplace.
C. It makes an organization responsive to the needs of its customers.
d. It works by using univariate analysis to transform marketing from a proactive to a reactive process.
Which statement is true of database marketing? a. It works by

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