Question: Which statement is true of packaging? Multiple Choice It is a poor indicator of brand quality. It cannot be directly controlled by upscale firms. It

Which statement is true of packaging?
Multiple Choice
It is a poor indicator of brand quality.
It cannot be directly controlled by upscale firms.
It is generally an over-appreciated marketing tool that does not deliver significant return on investment.
It can be used to reinforce brand image.
It refers to all those elements of a brand that are not expressed in words.

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