Question: Which statement is valid in managing exchanges between a company and its customers? Customers want to pay the least amount possible. The two parties have

Which statement is valid in managing exchanges between a company and its customers?
Customers want to pay the least amount possible.
The two parties have conflicting goals.
The company wants to maximize customer benefits.
Customers are the primary drivers of the purchase decisions.
 Which statement is valid in managing exchanges between a company and

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