Question: Which statement is valid in managing exchanges between a company and its customers? Question 1 4 Answer a . Both parties have conflicting goals. b

Which statement is valid in managing exchanges between a company and its customers?
Question 14Answer
a.
Both parties have conflicting goals.
b.
Customers want to pay as little as possible.
c.
Customers are the main driver of purchasing decisions.
d.
Companies want to maximize customer benefits.

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