Which statement regarding integrated marketing communication $($IMC$)$ and integrated promotion $($IBP$)$ is most accurate?

Group of answer choices

According to IBP, the objective of coordinated promotional messages is to create a synergistic communication effect.

IBP recognizes that the integration and coordination of promotional elements is key to effective communication and lasting brand identify.

IMC is the use of various promotional tools in a coordinated manner to build and maintain brand awareness, identity, and preference.

None of these.

IMC and IBP have the exact same meaning.