Question: Which statement regarding marketing metrics is true? Multiple Choice They make it difficult for a firm to appropriately adjust to its marketing plan. They are

Which statement regarding marketing metrics is true?
Multiple Choice
They make it difficult for a firm to appropriately adjust to its marketing plan.
They are only reliable for comparing results among SBUs.
They cannot be used to project the future.
Metrics are used at the beginning of the planning process.
They quantify a trend, dynamic, or characteristic.
Which statement regarding marketing metrics is true? Multiple Choice They make

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