Question: Which statement regarding marketing metrics is true? Multiple Choice 10 Metrics are used at the beginning of the planning process. They are only reliable for

Which statement regarding marketing metrics is true? Multiple Choice 10 Metrics are used at the beginning of the planning process. They are only reliable for comparing results among SBUs. O They make it difficult for a firm to appropriately adjust to its marketing plan. They quantify a trend, dynamic, or characteristic. They cannot be used to project the future

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