Question: Which statement regarding the B 2 B buying process is true? The B 2 B buying process is less complex than the B 2 C
Which statement regarding the BB buying process is true?
The BB buying process is less complex than the BC buying process.
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In the BB buying process, decisions are made quickly and without much consideration.
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In the BB buying process, formal performance evaluations of the vendor generally do not occur.
In the BB buying process, the search for information and evaluation of alternatives is more formal and structured.
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