Which statement regarding the promotion mix is most accurate?

Multiple Choice

For maximum impact, funding for promotions should be equally divided among the five elements of the promotion mix.

The promotion mix can be influenced by the target audience, the stage of the product's life cycle, and the channel of distribution.

Regardless of which other elements are selected, advertising must be included in every promotion decision in order for an IMC campaign to be successful.

$$ Decisions regarding the promotion mix should be left to each manager in the marketing department who