Which statements about current artificial intelligence $($AI$)$ applications in marketing are true? Select all correct answers.

Select All That Apply

AI can help with, but not actually perform, the host of operational tasks associated with marketing research.

AI chatbots can even be used to moderate online focus groups.$$

$$While AI systems can benefit operational efficiency and real$-$time insights for marketing research, they are not yet able to improve predictive analytics.

When GenAI chat models "hallucinate," they make false statements, fabricate stats, and even invent fake sources.