Question: Which term is used when a company doesn't realize the cultural differences of a host - country and as a result, fails to consider different

Which term is used when a company doesn't realize the cultural differences of a host-country and as a result, fails to consider different approaches to marketing and management?
Domestic performance
Cultural myopia
Geocentric staffing
Perceptual ability
 Which term is used when a company doesn't realize the cultural

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