Question: Which values are most relevant to the purchase or use of the following? Are they currently favorable or unfavorable for ownership/use? Are they shifting at

Which values are most relevant to the purchase or use of the following? Are they currently favorable or unfavorable for ownership/use? Are they shifting at all? If so, is the shift in a favorable or unfavorable direction?

  1. Dog
  2. Habitat for Humanity contribution
  3. Mutual funds
  4. Large Sport Utility Vehicles
  5. Mountain bikes
  6. American Express card

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