Question: Which values are most relevant to the purchase or use of the following? Are they currently favorable or unfavorable for ownership/use? Are they shifting at
Which values are most relevant to the purchase or use of the following? Are they currently favorable or unfavorable for ownership/use? Are they shifting at all? If so, is the shift in a favorable or unfavorable direction?
a. Electric toothbrush
b. Christian Children’s Fund contribution
c. Financial investments (stocks, mutual funds, etc.)
d. Sports car
e. Tanning salon
f. Visa card
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