Question: Which values are most relevant to the purchase or use of the following? Are they currently favorable or unfavorable for ownership/use? Are they shifting at

Which values are most relevant to the purchase or use of the following? Are they currently favorable or unfavorable for ownership/use? Are they shifting at all? If so, is the shift in a favorable or unfavorable direction?

a. Electric toothbrush

b. Christian Children’s Fund contribution

c. Financial investments (stocks, mutual funds, etc.)

d. Sports car

e. Tanning salon

f. Visa card

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