While an innovative company may have the first$-$mover advantage, the potential exists for competitors to follow its lead and come up with similar products and services. With this in mind, the company with the first$-$mover advantage needs to address three critical questions in order to sustain its competitive advantage. The following diagram presents these three questions and the potential consequences of each answer.

The following diagram is missing two key terms: A and B$.$ Use your knowledge of sustaining a competitive advantage to match each letter with the term it represents.

Does the information technology lower costs or provide a better product or service?

Do all companies have access to the same technology and use it in the same way?

Yes

Yes

No

No

A