Question: While at a grocery store, take a trip down the soup aisle. Pay particular attention to shelf presence, packaging, in store placement, and promotion. In

While at a grocery store, take a trip down the soup aisle. Pay particular attention to shelf presence, packaging, in store placement, and promotion. In particular, study the Campbell's brand. What are you noticing about their packaging? What do you think their brand position is? What do you think their brand message is? Who is their target market? How can their brand strategy help promote trialing different products within the brand portfolio? These are just questions to ponder as you take this grocery field trip. How can you adopt some of these strategies learned and apply them to your selected case study organization?

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