1. (a) Discuss the service package that a hotel offers to customers according to Grnroos (1990). ...
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1. (a) Discuss the service package that a hotel offers to customers according to Grônroos (1990).
(b) Analyze the role of technology that a hotel can use in offering services to customers.
2. (a) Compare and contrast empowering and enabling employees in service industries. Support your answers with relevant examples.
(b) Discuss the types of internal marketing activities that exist in a service organization with relevant examples.
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