Question: While computing the VLC , the customer defection rate is used to determine the Selectrepurchase frequencycontribution margin to profit and overheadbuyer s life cyclerevenue per

While computing the VLC, the customer defection rate is used to determine the Selectrepurchase frequencycontribution margin to profit and overheadbuyers life cyclerevenue per unitItem 1. This is computed as Select1/VLC1/repurchase frequency1/defection rate1/contribution marginItem 2 and is expressed as a fraction.

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