While describing shared value, Michael Porter focus not only upon the organization, but also upon communities. As per Michael Porter, the shared value is about creating such policies and procedures that work to maximize revenue for the firm, and create different benefits to the community, around that the business is operating. So, Michael Porter considered local communities as an important ally or party along with the organization while describing shared value.

It is the position taken up by Michael Porter, different from what that is taken by Milton Friedman who did not consider local community as a party or stakeholder while ensuring firm's objective to maximize the revenue. As per Milton Friedman, managers should work to maximize profit for the shareholders, but remained silent about local communities who get the sufferings in different ways such as air pollution or polluted drinking water. Though, it is Michael Porter that thought about the local communities.

QUESTION: I support Porter's idea about shared values and believe that the more companies will follow his principals, the greater world we can build together as a community and as a society. Adidas Group worked together with Grameen Bank to manufacture inexpensive shoes for people in Bangladesh who can't afford to buy them for regular price . Good footwear will help to prevent some diseases, states Nobel Laureate Muhammad Yunus. This special program is a great example of share values.

Do you any example of the company that follows share value principle?