Question: While developing a segmentation approach, Walter, the brand manager of a soft drinks manufacturing company says that a segment has sufficient size. He means that

While developing a segmentation approach, Walter, the brand manager of a soft drinks manufacturing company says that a segment has sufficient size. He means that the market

________.

is reachable

has many customers in it

is homogeneous

can provide a positive return on investment

has a large enough television audience to be worth considering

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