Question: While developing an effective integrated communication, once the target audience has been defined, marketers must do all these steps EXCEPT: O Determine the desired response

While developing an effective integrated

While developing an effective integrated communication, once the target audience has been defined, marketers must do all these steps EXCEPT: O Determine the desired response Design a message O Choose the media through which to send a message O Identify potential distractions Product classes have the shortest life cycles. O True O False

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