Question: While Fallon Worldwide was working with Arby s executives on its campaign, it was decided that the _ _ _ _ _ _ _ _

While Fallon Worldwide was working with Arbys executives on its campaign, it was decided that the ________ for the campaign should be to increase demand for Arbys other menu items since Arbys consumers primarily associated the restaurant with roast beef and lacked an awareness of Arbys other protein offerings.
Multiple Choice
design
advertising objective
target audience
right media
advertising budget

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