Question: While Fallon Worldwide was working with Arby's executives on its campaign, it was decided that the ________ for the campaign should be to increase demand

While Fallon Worldwide was working with Arby's executives on its campaign, it was decided that the ________ for the campaign should be to increase demand for Arby's other menu items since Arby's consumers primarily associated the restaurant with roast beef and lacked an awareness of Arby's other protein offerings.

Multiple Choice

1. right media

2. design

3. target audience

4 advertising budget

5. advertising objective

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