Question: While he is home for fall break, Sergio tells his parents he would like to become a marketing researcher. He shares with them the attributes
While he is home for fall break, Sergio tells his parents he would like to become a marketing researcher. He shares with them the attributes of successful marketing researchers. Sergio likely mentioned all of the following statements that describe attributes of successful markting researchers except which one?
a They are proactive rather than reactive.
b They tend to identify and lead the direction of individual studies and overall programs.
c They simply respond to explicit requests for information.
d They realize research is done primarily to help managers make better marketing decisions.
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