While Jonathon was looking at the CDs at Wal-Mart, he was trying to remember the name of the group that sang that song he liked on last night's episode of Smallville on the WB, so he could buy it. This part of the consumer decision-making process is formally called a(n):\ antecedent state\ need recognition\ external information search\ alternative evaluation\ internal information search

While Jonathon was looking at the CDs at Wal-Mart, he was trying to remember the name of the group that sang that song he liked on last night's episode of Smallville on the WB, so he could buy it. This part of the consumer decision-making process is formally called a(n): antecedent state need recognition external information search alternative evaluation internal information search