Question: While Longos prices may be a bit higher than Alia is used to paying at other grocery stores, the fact that there is a Starbucks
While Longos prices may be a bit higher than Alia is used to paying at other grocery stores, the fact that there is a Starbucks in the store and Alia can get her favourite chai latte prior to doing her weekly shopping makes the higher prices much more palatable for her. What is this an example of? a. a strategic channel alliance b. a nontraditional channel c. an agent/broker channel d. multiple channels
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