While Madison was shopping for coffee makers at Target, she recognized many of the brands that were available. Although she was looking for a machine made by Mr$.$ Coffee, she bought a coffee maker by Hamilton Beach because Target was out of all Mr$.$ Coffee machines. What type of brand loyalty is Madison exhibiting?

Question $6$Select one:

a$.$

brand recognition

b$.$

brand insistence

c$.$

brand equity

d$.$

brand insanity

e$.$

brand preference